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Carrotmob

We all know the boycott: to refuse to buy products of a company. But how does one call the "contrary" to the boycott. Huh??

Well yes, it exists and I just found it by chance: it is of Carrotmob . The principle is simple and pragmatic. I say "American." This is to support companies that engage in trade policy or practices environmentally friendly.

First, a link:

http://ecoloinfo.com/2009/05/22/organiser-un-carrotmob-a-bordeaux/

Then some explanation.

The organizing team must, at first, locate businesses or clubs could introduce a change in their environmental practices (energy, for example) In a second time comes time to negotiate with the central question revolves around this: "What percentage of turnover that WE can make you go Would you be willing to invest in environmental action that we propose? "The team

carrotmobers then made a tour of several stores and chose the 'best'.

Then comes the time of engagement: we must persuade as many people as possible to go to shop the big day in the selected store. The magnitude of mobilization will depend the extent of investment of the store; in this sense that may appear Carrotmob as the opposite of a boycott.

I found several similarities between this approach and that of AMAP. It is no accident that I discovered Carrotmob in the note of a person who was in the social network "Europe Ecologie 'dedicated to Amap http://www.europeecologie.fr/reseau/ les-groupes/amaps

The first analogy is of course the approach of "consommaction. It works by choosing what you buy, to whom and how we buy it.

The second analogy is to my mind in the everyday and pragmatism: no need for big speeches. It comes, we go shopping, you go home. The action was taken.

The third analogy (but there are others) is the positive side of things: we do not express cons, but "for".

In short: four phases (identification, negotiation, advocacy, action).

It takes a technician can identify the right investment to offer.

A good "commercial" for the negotiation phase.

A good communicator for the mob.

In my opinion, a step forward.